The Statistical Analysis Of The Current Situation Of Rural E-commerce Development In Hebei Province

Under the environment of building a well-off society in an all-round way and the coordinated development of Beijing,Tianjin and Hebei,the economic development level of Hebei province is far behind Beijing and Tianjin,and the two yuan structure of urban and rural areas is outstanding.To achieve the coordinated development of Beijing,Tianjin and Hebei,we need to narrow the gap between Hebei and Beijing and Tianjin.Nowadays,the permeability of electric business in the first and second line cities is close to saturation,and there is still great potential for development in three or four line cities or rural areas,and the overall development momentum is good.In this paper,the rural e-commerce in Hebei province is selected as the breakthrough point.On the basis of combing the status of rural e-Business Research at home and abroad,through the field visit,and designing the questionnaire to understand the basic status of the development of rural e-commerce in Hebei Province,through a variety of statistical methods and quantitative analysis,try to find out the factors that restrict the development of e-commerce and put forward suggestions to promote development.The first chapter is the introduction,which commented on the research background,research significance,research situation at home and abroad,main contents and methods.The second chapter of the overall situation of China's rural e-commerce,taking the domestic rural e-commerce as the research object,from the existing models and typical cases two aspects of the overall situation of the development of e-commerce in the large environment in China.The third chapter of Hebei province rural e-commerce development environment analysis,through the study of relevant documents related to Hebei province rural e-commerce and field investigation,combing the current e-commerce development environment in Hebei Province,mainly from the infrastructure,the existing platform,talent technology,production environment and consumption concept five aspects,for the next chapter of the questionnaire survey.The fourth chapter of Hebei Province Rural e-business cognition questionnaire survey and analysis,this chapter selected a part of the rural population in Hebei province to carry out a questionnaire survey,mainly through the SPSS,Excel and other data analysis tools,using reliability and validity test,description analysis,chi square test,Logistic regression and other statistical analysis methods to the background,characteristics and local infrastructure items of the respondents.And quantitative analysis of the attitude towards electric providers.The fifth chapter of Hebei province rural e-commerce development proposals,combined with the previous four chapters of the research conclusions,draw lessons from the experience of the developed ecommerce,put forward the development of Hebei Province in accordance with the objective situation of rural development proposals.