Research On The Development Strategy Of Rural E-commerce In Hebei Province

In recent years,various fields have begun to pay close attention to the development of rural e-commerce.From 2014 to 2017,rural e-commerce was successively written into the no.1 document of the central committee.In 2017,rural e-commerce was taken as a separate module to pay attention to the development of rural e-commerce from a higher and broader perspective.Rural e-commerce has become a new driving force for developing rural economy,promoting agricultural supply-side reform and improving farmers' income level.In recent years,hebei province has also continuously strengthened the promotion of rural e-commerce development,and achieved remarkable results.However,there are still some problems such as lack of top-level design,unclear development model and lack of positive response from farmers,which lead to the lack of characteristics and advantages in the development of rural e-commerce in hebei province.Therefore,the research on the development of rural e-commerce in hebei province plays an important role in promoting the transformation and upgrading of agriculture and improving the development of county economy.Based on rural e-commerce development in hebei province as the research object,the research achievements of rural e-commerce development at home and abroad on the basis of summary and comb,using supply chain theory,transaction cost theory and regional development theory,explore the general law of rural electricity development,provides the corresponding theoretical basis for countermeasures.Through literature retrieval and field research,this paper makes a systematic analysis of the development status of rural e-commerce in hebei province from five aspects: rural Internet resources and the distribution of Internet users,the development of rural e-commerce market,policy support,logistics development and the existing rural e-commerce development model.The development of market subjects is not sound;The overall marketing environment is poor;The related service support system is not perfect;The promotion of rural e-commerce model has the problem of blindness.At the same time,combining with the field survey data,using the binary classification Logistic regression model,influence factors of the development of rural electronic commerce of hebei province by empirical analysis,the results showed that the farmers involved in the will of the whole rural e-commerce development is higher,but the actual participation rate is low,the impact of their ownconditions and external environment factors,such as,and promote the development of hebei province rural e-commerce better policy implications.Finally,based on the successful development model experience of rural e-commerce outside the province,the corresponding countermeasures and Suggestions for promoting the development of rural e-commerce in hebei province are put forward.Promoting diversified development of rural e-commerce participants;To give full play to the functions of the government and relevant departments;Improve the rural e-commerce service support system;Rural e-commerce should be strengthened.The innovation of this paper: from the perspective of driving the main body,the development mode of rural e-commerce in hebei province is divided into four types: "capable person leads","government leads","enterprise leads" and "intermediary organizations leads",and their definitions,operation conditions and advantages and disadvantages are analyzed respectively.In the study method,from the perspective of the subjects,based on the data of the research,using the second classification Logistic regression model to the development of the rural electric business in hebei province,it is an empirical analysis,and the results of the empirical analysis suggest a targeted strategy,which is to promote the smooth and healthy economic development of rural areas in hebei province.