| In the era of rapid development of information technology,the Internet had brought to the people more and more convenience.Internet to promote the generation of e-commerce transaction model,this model had revolutionized the business transaction mode,changing the product distribution methods.Premier Li Keqiang put forward the "Internet plus" mode of economic development in 2015,and then put forward the transformation of agricultural development mode "Internet plus agriculture",the Internet,cloud computing,big data and networking combined with agriculture.The specific content of the action was the acquisition of agricultural data through the Internet,access to market information of agricultural products through the analysis of cloud computing,timely adjustment of agricultural planting production,solve the poor circulation of agricultural products,agricultural products and other aspects of information asymmetry problems for farmers losses.The central document of 2016 proposed to vigorously promote the "Internet plus" modern agriculture,application networking,cloud computing,big data,mobile Internet and other modern information technology,promote the upgrading of agricultural industry chain.The central document of 2017 was proposed to promote the development of rural electricity supplier,encourage local norms to develop electricity supplier Industrial Park,gathered brand promotion,logistics distribution,personnel training,technical support,quality,safety and other functional services.This paper starts with solving the practical problems in the development of e-commerce in Xianghe County,and builds the e-commerce service platform for agricultural products in this county.It uses theory of transaction costs,supply chain theory,and collaboration theory as the theoretical basis,and uses literature research and investigations.Analysis and other methods to study the current situation and existing problems of agricultural products e-commerce in Xianghe County.Firstly,the development status and research results of agricultural e-commerce at home and abroad were combed,and the concept,types and models of agricultural e-commerce were explained.Second,according to field research,the current situation of e-commerce of agricultural products in Xianghe County was studied.In-depth analysis of the problems existing in e-commerce in Xianghe County,identifying the factors that restrict the development of electronic commerce in Xianghe County,and statistically analyzing the data from field survey questionnaires.Combining with the results of field surveys,the currently constraining factors that restrict the e-commerce of agricultural products in Xianghe County are: lack of e-commerce talents in Xianghe County;peasant households have less awareness of e-commerce platforms for agricultural products;farmers' evaluation of e-commerce platform services for agricultural products is low;Xianghe County Lack of independent agricultural product brands and standardized processes;Xianghe County lacks agricultural product logistics and transportation system.In the end,this article proposes countermeasures and suggestions for e-commerce development of Xianghe agricultural products based on the current status of e-commerce in Xianghe County: speed up the construction of local agriculture-related networks;speed up the training of e-commerce talents for local agricultural products;accelerate the establishment of an alliance system between farmers and agro-enterprises;promote the branding of agricultural products;speed up the development of standardized processes;speed up the construction of agricultural product logistics systems;accelerate the establishment of an e-commerce marketing and promotion system suitable for Xianghe agricultural products.In combination with the situation in Xianghe County,we explored an O2 O electronic trading service platform suitable for e-commerce development of agricultural products in Xianghe County,and relied on the combination of online and offline integration of the e-commerce O2 O platform for agricultural products to put forward ways of sales,product supply,Innovate in operational models such as value-added services to enhance the competitiveness of the platform.The e-commerce development model of agricultural products is conducive to promoting the development of e-commerce of agricultural products in Hebei Province,and will help transform the mode of agricultural development in Hebei Province,promote the increase of farmers' income,solve the problem of overproduction or shortage,and to a certain extent promote the industrialization of agriculture in the region.The development process also lays the foundation for the sustainable development of agriculture. |
