| P Company was found in 1999.It is the industry leader in vibration training.Bringing more than 36 years experience in whole body vibration training,P Company accelerates scientifically-established health and fitness benefits to deliver faster and longer lasting results.However,the overseas marketing channel is an important strategic problem that affects the survival and development of the company.With the rapid development of technology,the global fitness equipment industry faces new resources,new competitors and new development opportunities.It is crucial to survival of fitness equipment industry as to how to integrate resources,how to analyze competitors and how to seize the new opportunities development.The dissertation is divided into six parts,the first part is the introduction,and the second part reviews and expounds the related theories.The third part introduces the overseas marketing channel status of P Company,expounding the influence factors of patterns and system optimization for the overseas marketing channels,and analyzes the problems of the overseas marketing channels of P Company.The fourth part makes a detailed analysis of P Company's overseas marketing channels,and points out that there are many problems with P Company's overseas marketing channels.The fifth part is the main body of the dissertation,that is,the optimization of P Company's overseas marketing channels,mainly from P Company's overseas marketing channel pattern optimization,P company's overseas marketing channel system optimization,and P company channel relationship optimization to put forward the strategies for the optimization of the overseas marketing channels of P Company.The sixth part is the main conclusions and management recommendations.This dissertation analyzes the present operation situation of P Company and the necessity of developing the overseas market of P Company,and the key importance is to apply the marketing theory and methodology,analyzing the countermeasures and strategies that the P Company selects to optimize the overseas marketing channels.It points out P company can improve its competitiveness in the international market and built up strength through the implementation of international marketing strategy.It also puts forward some marketing suggestions which helpful to enable P company to achieve its strategic repositioning to finally achieve strategic mode of internationalization development by opening up new channels and developing new products to expand the international market. |
