The Design Of International Marketing Channels For PR Co.

In our country, with the establishment of economy market and the deepend reform of modern enterprise system , mid-and small-scale enterprise have obtained a certain development in gaining a broad market space and the advantageous policy environment , with the trade , the investment liberalization tide comes turbulently after joins WTO, the internationalization is not only an inevitably choice for mid-and small-scale enterprise for further development , but also has the possibility to be the road of successc Under the background of economy globalization , the velocity of the international industry transition speeds up , in order to realize the different phase goals of "goes out" strategy , needs the enterprise to enlarge invests on the marketing channel design , which enable the enterprise healthy and orderly development。How carries science to the channel design, the management, the control and formulating reasonable channel strategy as well ad carries on the adjustment to the original channel strategy, which directly affects the enterprise marketing and even the entire marketing operation process, It will has a certain practical significance to the foreign trade company for the management strategy of marketing channel and analysis of channel designoThis article is a pragmatic paper, taking subsidiary company of China Electricity Technology Corporation as an example, by applying a combing knowledge on the learned strategy, operational research, marketing and channel management and so on。With the feasible operation procedure, comprehensively analyze the necessity of the overseas marketing channel design construction in current PR Corporation, and provides solution to the pending issue existed in Corporation marketing channel。...