Study On The Overseas Expansion Strategy Of Chinese Real Estate Enterprises

With the past of the golden period of China's real estate industry,China's real estate market has begun to become saturated and gradually into the state of supply and demand.For real estate enterprises,this represents a growing competition pressure and a gradual reduction of profit space.So,some large real estate companies that have completed the strategic layout and has the ability to expand overseas asset allocation diversification.Under this background,the author puts the research perspective to the overseas real estate market,and the research object is the real estate enterprise with the ability of "going out" in China.This paper mainly adopts the combination of theoretical analysis and case analysis method as the main theoretical analysis based on game theory,the research of real estate enterprises overseas expansion China theoretically should pay attention to,and then select the representative enterprises in the real estate industry to expand overseas--green group and Wanda Group as a case study,the difference between the actual behavior and the theory of comparative study of enterprises,found problems mainly exist in the timing,market information,debt control and team construction,and put forward relevant proposals to solve this problem,the author,trying to provide a theoretical basis for China's Real Estate Company won the dominant position in overseas expansion.