Business Plan For Car Maintenance Of Soaring Cloud Company

As the annual sales volume of Chinese private cars has increased rapidly year by year,China has rapidly become a large country with large private car ownership.The current irreversible consumption upgrade in China and the fact that a generation of car owners with the growth of the Internet gradually change from the rear of the car market to the main force of the consumption force has formed a new post market environment.However,the current reality of vehicle maintenance and repair industry is low satisfaction of owners,high cost of 4S shops,and small and medium-sized maintenance enterprises.Based on these facts,this paper analyzes and builds the business opportunities of the first-class mobile Internet platform for car maintenance,and tries to analyze the feasibility of the platform.This article is of great significance for exploring the profit mode and operation mode of mobile Internet maintenance service in the mobile Internet era and the automotive aftermarket.In this paper,the macro analysis is made from the aspects of politics,economy,social culture and technical environment,and then the industry environment and competitive environment of the platform are analyzed.Then Potter's five force model is used to analyze the industry's demand gap: the car owners have high price,poor experience and lack of trust,and the small and medium-sized automobile maintenance enterprise products.High quality risk,low marketing ability,low price and vicious competition;low salary,low career development and high risk of independent venture.Based on the demand gap and the status quo of the industry,the blue ocean strategy was used to discover new business opportunities and build a platform for riding on cloud.Take a cloud raising car to design new value activities,integrate the key resources on the value chain of household car maintenance and maintenance,focus on improving the efficiency of the industry,and provide a fair,transparent and trustworthy service platform for the Internet.The platform is based on the mobile Internet to provide a new,closed,closed and closed-class user experience of the Internet,providing the owners' appointment,direct and franchised stores,door-to-door services,process quality assurance,and service evaluation sharing.It also identified the strategic direction of platform service focus,regional aggregation and customer focus,and the marketing mode of social evaluation and word of mouth communication.After determining the strategic positioning of the platform,we should choose a new generation of mobile Internet consumption for the owner of the lifestyle and the technical certification of the original car factory as a key user.The platform was initially established in Dongguan,covering the entire bay area of Guangdong,Hong Kong and Macau in the future.By setting up a first-class standard service capability based on the flagship store based on vehicle cloud service,then exporting the car cloud service and helping to build the first class operation ability to make the entry point to the franchisee.Use large data algorithm to analyze transaction,car owner,car model,position,time,quality to provide centralized purchasing,integrated marketing line and other digital operation ability to provide data support for business decision.To create a win-win mechanism for franchisees,technicians,owners and platforms themselves.In order to ensure the landing of strategy and marketing strategy,this paper analyzes the resource input and financial forecast of the platform.Through the analysis,the initial investment of the project is 10 million RMB,and the five year net present value NPV is 31.741 million RMB.Put forward corresponding control and Countermeasures for the technology,market and management risks that the platform may face.Through this demonstration,the platform is controllable and investment is feasible.