A Study On The Measurement Of The Development Level Of MICE Industry In Macao And The Driving Effect Of Industry

Macao gambling industry has a long history of development,in the Macao economic system,the gaming industry has become a pillar industry.With its strong momentum of development,the gambling industry has led the hotel industry,tourism development to grow stronger.However,with the decline in the gaming industry in Macao in recent years,the irrationality of its economic structure is gradually reflected.Macao's government also attaches great importance to the adjustment of its economic structure and the transformation of the mode of economic development.Macao's area is small,the majority of its industries are tertiary industries.Exhibition industry with its small cost,high efficiency and close link to other industries,has become the direction choice of Macao's industrial transformation.This paper establishes the evaluation index system which measures the degree of development of the exhibition industry in Macao and analyzes the relevant factors that affect the development of the exhibition industry in Macao.By using the relevant indicators data of Macao exhibition industry during the year of 2007 to 2016,through the cointegration analysis and the Granger causality test method,we proved the effect of the Macau exhibition industry on other industries and measured the influence of the exhibition industry in Macau coefficient.Based on this,this paper uses the exponential curve method and gray forecast method to forecast the added value of Macao exhibition industry in the next ten years.The results show that the Macau exhibition industry not only has a leading effect on the tourism industry,the hotel industry and the retail industry,but also has important stimulating effect and economic effect on other related industries.Based on this we put forward several relevant policy suggestions for further development of the exhibition industry.Firstly,the development of the exhibition industry in Macao should strengthen the construction of exhibition facilities.Secondly,the government should also pay attention to the coordinated development of other industries such as the hotel industry,tourism during the development of the exhibition industry for mutual benefit.In terms of policy,the Macao government should strengthen support for industrial investment preferential policies and leading industrial development policies.