Research On The Development Strategy Of Exhibition Industry In Mobile Internet Era

This paper aims to study the development strategy of China's exhibition industry in the mobile Internet era,and provide reference for the transformation and upgrading of exhibition industry and the promotion of economic efficiency.This paper first analyzes the current situation and development trend of exhibition industry at home and abroad.Through the history of the exhibition industry,to explore the law of development of the exhibition industry,summarizes the development of the exhibition industry mainly include:the development of the exhibition area is not balanced;the exhibition industry's overall strength is weak,the low degree of innovation;the lack of exhibition professionals.Secondly,explore the innovative thinking of exhibition industry Internet plus".From the retail industry and traditional media in the mobile Internet era of successful development of the analysis,draw universal successful experience:user demand as the center,user experience as the core,data-driven innovation.The exhibition industry should learn from the successful experience and solve the problems of uneven regional development,lack of innovation,single and limited form under the line of its own particularity.The exhibition industry in the mobile Internet era to achieve development,need to make full use of new technologies for innovation,build wisdom exhibition,innovation driven business model "Internet +".