Research On Marketing Strategy Of Intelligent Satellite Positioning For IOT In TBIT Company

China's IOT industry has experienced rapid development in the past ten years,and has gradually become the major country of research and application of IOT products all over the world.Using AI satellite positioning terminals to connect various products and expand applications,the market potential is huge and competition is fierce.China's satellite navigation industry has experienced more than 10 years of enlightenment and cultivation,and China has entered a period of high speed development.The gap between the well-known enterprises of domestic enterprises and the world's advanced enterprises is still very large.The Internet of things and the satellite navigation industry are directly related to the problems of national security,national economy and people's livelihood and so on.Our enterprises must be used to meet difficulties.TBIT company is a professional engaged in research and development,production and sales of the company positioning technology.At present,the company's main business is to provide intelligent location terminal products and solutions based on Internet of things for electric bicycles,motorcycles,automobiles,personnel and livestock.As the largest electric bicycle intelligent positioning terminal enterprises,personal positioning equipment line manufacturers,with the rapid development of smart positioning industry and the Internet of things industry market and the increasingly fierce market competition,companies both opportunities and challenges,to use the latest marketing theory to optimize the existing marketing strategy to meet the development needs of the company,help the company has a leading position in the market.Based on the literature research,this dissertation takes TBIT intelligent terminal of IoT as the specific research object,and conducts research using the related marketing theories and tools.Firstly,the status quo of TBIT company is introduced and analyzed,and the problems existing in the marketing strategy of smart positioning product are pointed out.Secondly,using the analysis tools such as PEST and SWOT to analyze the external environment,main competitors,market demand and self-development of TBIT Weakness and other core issues in-depth analysis;and then "4R" theory and "4V" theory as the basis for the company's original marketing strategy has been optimized to give a viable new portfolio marketing strategy,the armed forces with advanced marketing concepts Strategy,promotion and customer relevance,integration into the customer strategy to achieve short-term customer benefits and long-term planning combined strategy,differentiated marketing strategy,product value-added strategies to promote and other aspects of the strategy and the implementation of the initial Explore.The conclusions drawn not only have great significance for the enterprise to enhance the product competitiveness,but also provide a scientific and efficient marketing system for other related IoT enterprises.