A Study On The Specialized Management Model Of Commercial Health Insurance

With the continuous improvement of economic development,residents pay more attention to the quality of life,health awareness is more intense,the demand for health insurance products are also more and more,China's health insurance market presents tremendous potential for development.Specialized operation of health insurance is an effective driving force for the development of the health insurance market.However,at present,several health insurance companies in China have not shown the advantages of specialized operation of health insurance.On the one hand,the rapid development of the health insurance market,on the other hand,the growth of professional health insurance companies is slow and struggling.Therefore,the study of professional health insurance company's business model is imperative.Based on the theoretical study of health insurance by domestic and foreign experts and scholars and taking the case of Ping An Health Insurance,this paper combs the existing development models of health insurance both at home and abroad,and analyzes the current status of the management of the domestic health insurance,the current management of the specialized health insurance company and the safety Health insurance,and learn from the successful operation of foreign health insurance companies,and the four health insurance companies to conduct a multi-faceted comparative analysis of the problems existing in health insurance,and from the product,talent,technology,industry chain The expansion and so on put forward the pertinent suggestion.