Research On Internet Marketing Strategy Of Pingan Insurance Company

With the development and popularization of the Internet in China,An Internet-based technology business model has had a gradually profound impact on the traditional aspects of business management and marketing,which is e-commerce.In this wave of information technology severe impact of the financial services industry in the process,insurance marketing also follows the progress.Because of the unique nature of insurance products,that transaction is not on physical products,so compared to other fields or industries,insurance is often much easier to transition from a solid marketing network marketing.At present,the insurance companies in the traditional marketing channels faces growth bottlenecks,the sales performance of entire insurance industry sluggishly grow,and the cost of the policy excessive.Based on this background,insurance companies begin to open up marketing channels,and gradually begin to attach importance to network marketing,seek breakthrough performance,new insurance business model breakthrough.In this paper,the necessity of implementing the insurance network marketing in insurance company,part of the problem which internet marketing strategy has been implemented in the process of emerging,all of above are as the main object of analysis in order to propose appropriate countermeasures.Throughout this study,setting Pingan insurance company as an example,conducts the level of this company and network marketing for a more comprehensive analysis,and finally puts forward concrete implementation of the insurance network marketing strategies,as well as safeguards.This strategy provides a reference for the feasibility of Pingan insurance company and other insurance companies in the following industries further implementation of the insurance network marketing.