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A Business Plan Of Anhua Tianzi Black Tea Project

Posted on:2019-10-08Degree:MasterType:Thesis
Country:ChinaCandidate:J GaoFull Text:PDF
GTID:2429330569496208Subject:Business administration
Abstract/Summary:PDF Full Text Request
Tea is one of the most popular and historic drinks in the society.Tea culture is an important part of Chinese civilization.No matter the silk road or the Chamagudao,the history of the Chinese tea industry has been recorded.With the improvement of people's income and the change of consumer life,tea is no longer exclusive to "old-age men".More and more young people and mature women will become the new target market for the tea industry.Baidu's big data show that in recent years,the popularity of green tea has fallen,black tea is flat,oolong tea and black tea become people's favorite.Black tea,the appearance of the finished tea is black,so it is known as one of the 6 major teas in China.Generally speaking,tea is its own storage period.The tea is more fresh,the higher the nutritional value,the better the taste.However,black tea is not like this.As a whole fermented tea,in the good temperature and humidity conditions,black tea is kept longer,the taste and the quality of the better.Anhua Black tea is the representative.It has excellent quality of tea and remark for health care.The modern science Institute and thousands of years of tea practice have proved that it is "the tea of life" and "the mysterious ancient silk road."It is according to the plan,from management practice,the analysis of the high-end of the black tea industrial tea planting.Local exquisite tea processing and diversified channels,such as the integration of the construction of the project.The main contents include project overview,project background and environmental analysis,project market and marketing strategy,project team and corporate architecture,financial analysis and financing.Risk is analysis and control,and so on.Through the above research,"an" black tea project market prospects,the project's products and sales channels have a very obvious competitive advantage.The economic benefits of the project are obvious and have certain social benefits.Project risk is small,the income is considerable,indicates that this project has the strong anti-risk ability,the above research shows that the investment project is feasible,is the ideal project.After the project is completed,it is not only can the culture of Anhua black tea be spread,and people's living standards have been improved.It will be more effective for the development of the local economy and even the economic growth of Hunan province.
Keywords/Search Tags:Anhua dark tea, Tea industry, A business plan
PDF Full Text Request
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