The Coordinated Development Of Wuhan Metropolitan Area Of Tourism Level Measurement And Optimization Strategy Research

With the development of regional tourism cooperation,the external condition of the development of regional tourism is increasingly mature,economic development and people living standard rise,tourism market in the new changes,in the face of the emergence of the diversification of tourism demand and the current supply and demand dislocation,the contradiction of the coordinated development of regional tourism is complied with the trend.Realize the coordinated development of regional tourism,can use of regional tourism resources of comparative advantage to realize the scale of regional tourism economy,to solve the imbalance of the economic development of regional tourism.Under the background of "overall development",the coordinated development of regional tourism will be the basic direction of the regional tourism development,and advanced forms of regional tourism development.Based on the analysis summary about the coordinated development of tourism at home and abroad,on the basis of relevant research and related theory,in view of the regional tourism,puts forward the concept of tourism coordination degree.Comparative study the theories of the coordinated development of economy and environment measure model,the coordinated development of reference and verified through repeated practice feasible measure model,with reference to the current tourism comprehensive evaluation index system and evaluation method,build up the tourism economy,services,and resources and environment of the three subsystems of the coordinated development of Wuhan Metropolitan Area of tourism index system and measure model.And through the site and yearbook data collection,the Wuhan Metropolitan Area of the coordinated development of tourism is studied.The research mainly the following conclusions:(1)To tourism economy,services,and resources and environment from three aspects,the current situation of the tourism development of Wuhan Metropolitan Area characteristic,found the Wuhan Metropolitan Area is a "Wuhan alone big,difference obvious,the western collapse" of the characteristics of tourism development level.(2)Using principal component analysis(pca)and entropy weight method to establish the coordinated development of Wuhan Metropolitan Area of tourism of the index system and measure model.And according to established the tourism economy,service and related indexes of resources and environment for the three subsystems.(3)From the tourist economy,services and resources environment three aspects to the Wuhan Metropolitan Area whole tourism to measure the degree of coordinated development.According to the measure results,found that the Wuhan Metropolitan Area of the coordinated development level in the medium level.(4)According to the Wuhan Metropolitan Area of tourism coordination degree measure analysis of the problems,combined with the actual situation,put forward the overall space collaborative planning,strengthen the management of tourism planning and implementation of regional joint marketing,optimize the structure of tourism products and improve the basic facilities of optimization strategy.