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Research On The Operation And Management Of Insurance And Preservation Service

Posted on:2019-10-05Degree:MasterType:Thesis
Country:ChinaCandidate:Z ZengFull Text:PDF
GTID:2429330569978731Subject:Business administration
Abstract/Summary:PDF Full Text Request
Sunshine insurance was founded in 2005,as a well-known insurance company,has a relatively mature insurance business system,is currently in the branches of rapid layout,business scale,the rapid development of the number of customers increases sharply.In recent years,due to the supervision of the industry upgrading,industry more and more information,product sales,product thinking change category and product distribution channels become wide and a series of changes,from the beginning of 2014,sunshine insurance will face the existing preservation mode and personnel allocation cannot take time for concentrated surrender issues the situation,therefore,need to do a good job of sunshine insurance solutions and preventive measures in advance.In this case,the necessary planning of insurance service management,not only to achieve the company security risk control and customer contract security service demand,and can improve customer satisfaction through the security service and customer loyalty to the company,promote the company sustained rapid and healthy development.In the course of the study,taking the management structure and operation mode and framework of sunshine insurance company as the research object,to analysis and reference of the domestic well-known insurance company and the insurance industry in the operating mode of preservation services business model as the foundation,through the research and innovation requirements of sustainable development and trend in the preservation of sunshine insurance business the development of the environment,many aspects of the specific analysis of business development and support,human resources allocation and the technical difficulty of the requirements,combined with relevant theory,discuss how to make the improvement of enterprise operation mode,the direction of the sun in the base of the security services play an active role in promoting progress and development the enterprise in focus and strategy,so as to promote the healthy and sustainable development of insurance industry to upgrade its competitive advantage.Standard.The paper will take the operation mode of sunshine insurance and the management structure and framework of the company as the research object,and analyze and draw on the service mode of the well-known insurance companies and the whole insurance industry in the operation mode,and through the research in the developing environment,the maintenance of the Yang Guang insurance can continue to develop.On the basis of the demand and trend of innovation,the direction,key and strategy of improving the operating mode of the sunshine enterprise are discussed on the basis of making the preservation service play an active role in promoting the progress and development of the enterprise.which mainly explains the significance of the research,the content of the research,the application value of the article,the background and the research methods of the thesis.The second chapter is a theoretical overview related to the customer service management,and explains the concept of preservation and customer service management and the theory of customer service management.The development and application at home and abroad;the third chapter is to summarize the present situation of the development of sunshine insurance company and the status quo of the management of the preservation service.On the basis of it,through the research and analysis,we find out the problems in the management of the preservation service and the causes of the problems.The fourth chapter probes into the need to pay attention to the implementation of the management planning of the preservation service.The fifth chapter is the conclusion and outlook,and points out the directions for further research.Through a series of research processes,such as literature review,theoretical construction and case analysis,this paper finds out the four problems of sunshine insurance in the service management of contract preservation service,such as service concept,management system,service channel and operation flow,and puts forward the management scheme of sunshine insurance contract preservation service,including strengthening the coordination of labor division,implementing a planned and phased implementation,Evaluation of customer experience,service failure remedy,performance accountability service culture and so on.
Keywords/Search Tags:sunshine insurance, security services, operation and management model
PDF Full Text Request
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