| China's first company that engaged in online loan is the “ppdai.com”,which is set up in Shanghai in June 2007,which also marks the birth of China's online loan industry.As a new company created in 2014,Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.is positioned as information intermediary platform,its main operating mode is P2 P online loan,since the establishment of the company,hundreds of thousands of users have completed more than 600 million of the investment.The company was established in the high-speed development period of internet finance,but also encountered risky events such as the large-scale industry running that affected the company's best development opportunity.Now,the state has issued various related policies to reorganize and comb the P2 P industry,used the filing system to operate in compliance,Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.is expected to smooth pass in this year's filing by taking advantage of past precipitated operation experience,customers and quality projects.However,even passing the filing,it will face with a larger market,studying the development strategy of Qianhai Red HC9 Internet Finance Co.,Ltd.is also of great significance for solving its long-term development.Firstly,the strategic analysis phase,this paper uses the PEST model to conduct the analysis on the external macro environment such as the political,economic,social culture and scientific and technological level that Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.is facing with at present,and conducts the analysis on industrial environment by combining the theory of enterprise strategic management and Porter's five-force model,and then conducts the analysis on the internal environment of Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.from the aspects such as enterprise's resources and capabilities;On this basis,summarize and sort the internal advantages and disadvantages,external opportunities and threats of Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.according to SWOT analysis theory.The study found that the existing Internet financial environment still exists all kinds of risks,and if wants to obtain better development in the fierce competitive environment,Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.must form a development idea suitable for itself under the guidance of macroeconomic policies.Therefore,Shenzhen Qianhai HC9 Internet Finance Co.,Ltd is suitable to adopt the reverse WO strategy,that is,to make good use of national policies,develop credit products in line with consumers' needs,deepen the automobile financial market,promote the accelerated transformation of existing economic business,and accelerate market construction.Secondly,the strategic selection phase,combining with the actual situation of Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.,this paper adopts the intensive development strategy of market penetration to the choice of Internet financial service business,and formulate the development strategy goals accordingly;On the strategic realization,it combines location differentiation and business differentiation these two methods;On the basic competition strategy,it adopts differentiation strategy according to the existing market development.Finally,the strategic implementation guarantee phase,combined with the above analysis,puts forward suggestions and opinions on strategy implementation,such as developing new business,controlling business standards,strengthening risk control,expanding marketing,improving service quality,training operation and maintenance team,expanding technical support,optimizing human resource management and optimizing business process structure.Based on the analysis of the external macro environment,industrial environment,and internal management environment of Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.,this paper studies and puts forward the overall strategy,strategic realization methods and basic competitive strategy that in line with the actual situation of Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.,and proposes the relevant suggestions for the follow-up strategy implementation and safeguard measures based on this to provide reference for the high-quality and sustainable development of Shenzhen Qianhai HC9 Internet Finance Co.,Ltd.,and provide ideas for the sustainable and healthy development and further deepen reform of internet finance in China. |
PDF Full Text Request