Research On Strategic Management Of SZ Photoelectric Equipment Co., Ltd.

The 21 st century is an era with both opportunities and challenges.In the background of global economic competition,the competitiveness of enterprises is the necessary condition for enterprises to become world-class enterprises.The industrial laser technology with high precision,efficiency and low cost has been introduced into the field of industrial manufacturing in China since the 1990 s.Laser marking,laser welding and laser cutting have been developed for more than 20 years.During the transition period of traditional manufacturing industry in China in recent years,the laser industry has been developed rapidly under the vigorous promotion of our country.Laser processing combined with automatic intelligence can make the manufacturing process more optimized,improve efficiency and promote the creation of the industry.New upgrade.SZ Photoelectric Co.,Ltd.belongs to DD Group,a listed company.Because of the current accumulation of competition in the laser industry,the strategic research and development strategy research of the company's system is the need for the sustained development of enterprises in the cruel competition.SZ Photoelectric Company is one of the major laser processing equipment manufacturers in the world.Market value is located in the world's top three laser industry,laser equipment in the first place in the country.At present,the domestic laser equipment industry product homogenization trend increased.Fierce market competition,low-end market mixed,high-end market competitors also have a strong momentum.Facing the needs of external competition and internal sustainable development,how to choose Sample development strategy,become the main direction of SZ Photoelectric company in the coming years.In this paper,taking SZ Photoelectric Laser equipment Company as the research object,combining the strategic management theory and practical experience of China and the West,using the method of SWOT to analyze the strategy of SZ Photoelectric Co.,Ltd.,the direction of development is clear,and the development opportunities at home and abroad are grasped.Give full play to the advantages of enterprises and formulate development plans.