Research On The Development Strategy For The Shanghai Lvyuan Energy-saving Equipment Company

With the progress of the reform and opening process,China's economy has achieved rapid development.In the past,economic development was an extensive model,often at the expense of the environment.Neglecting the negative effects brought about by environmental protection has gradually emerged.Dust storms,haze,extreme weather and other frequent occurrences,air quality deterioration,pollution of water and soil resources and environmental pollution,these environmental problems have had a major impact on people's production and life.The energy conservation and environmental protection industry is not only a hot industry,but also a strategic industry that determines China's development prospects and has broad prospects for development.In this context,Shanghai Luyuan Energy Saving Equipment Co.,Ltd.has ushered in a major development opportunity,and there are fierce competition challenges with opportunities.How to seize the opportunities of development,meet the challenges of development,and win a place in the fierce competition in the industry,this is an important issue for the company's current development.After solving this problem,the company can develop.Firstly,this paper includes macro-environment analysis,industrial environment analysis as well as internal environment analysis for Luyuan Company,analyzes the current situation of Luyuan Company in macro environment through PEST analysis method,and analyzes the industry faced by Luyuan Company through Porter Five Force Model and Strategic Group.The competitive environment and a comprehensive analysis of the company's internal environment,summed up the opportunities and threats of Luyuan,and its advantages and disadvantages.The main threats are: the supervision of the environmental protection industry needs to be further improved,the local protection idea is very serious;the relevant laws and regulations do not match,hinder the legitimate competition of the environmental protection industry;inflation makes the company's manufacturing costs continue to increase;the future environmental protection industry will continue to innovate Growing into the fast lane;there are many potential entrants in the environmental protection industry,and the future competition is cruel;the bargaining power of environmental protection companies and downstream buyers is not high.The opportunities are: the government is very concerned about the environmental protection industry,law enforcement supervision is gradually strengthened,the government's favorable news is continuously introduced,the policy intensity and implementation are increasing,and the emphasis on the environmental protection industry is unprecedented.The environmental protection industry is an emerging industry and the key to market structure integration.Sex industry;domestic environmental pollution problems are serious,pollution remediation needs to be solved urgently;“taking all the way” strategy brings opportunities;people's environmental protection thoughts continue to improve,people's willingness is growing;environmental protection industry is still in a rapid development stage,there is a big the depth of development.Secondly,this paper combines the advantages and disadvantages of the enterprise with the opportunities and threats in the environment to conduct SWOT analysis.The analysis shows that the overall strategy of Luyuan's future development is: the early market penetration strategy: market-oriented,technology-led,benefit-based,focusing on the enhancement of overall strength,while expanding the strength while achieving the expansion of the volume.Mid-term market development strategy: use perfect or change goods or sell later to increase sales of goods.Late product development strategy: avoid low-level duplication,develop new products,enhance market competition,and drive the development of China's environmental protection industry.Finally,this paper proposes a strategy for strategic implementation from the aspects of strengthening business expansion,organizational structure optimization,establishing company brand,paying attention to personnel training,strengthening cultural construction,and increasing technological innovation,striving to make the company manage system,capital reserve,scientific research strength and manpower.Resources and other aspects form a strong core competitiveness.This article strives to clarify the future development of Luyuan Company,hoping to provide useful reference and inspiration for the company's better development.