Research On The Development Strategy Of Guangdong Colorful Garden And Cultural Tourism Development Co.,Ltd.

In 2017,Guangdong Qicai Garden Culture and Travel Co.,Ltd.partially won the development right of the TOD Station Pastoral Complex project planned by Dongguan Binhai New Area with professional agricultural planting and land management technology.Now,the first phase of development and construction is under way.With the rapid economic transformation of Dongguan City,the original world factory transformation into the world manufacturing city,civilized city.During this period,a number of professional agricultural companies were born,focusing on agricultural planting,agricultural processing,rural eco-park tourism and so on,some of which agricultural enterprises in the development and growth,others are facing the problem of how to develop and grow.With the central document No.1 pointing out the need to revitalize the rural economy,rural,agricultural development opportunities have come,colorful pastoral company has a development opportunity.In the future development process,we should pay attention to these factors,including development experience ability,capital contribution ability,risk-taking ability,company ownership structure,employee loyalty and so on.Therefore,to explore the development strategy of idyllic culture and tourism company,to avoid the difficulties in the operation of agricultural parks and ecological parks in Dongguan,has become an important focus for the future development of Qicai idyllic culture and tourism company.Based on the analysis of the external and internal environment growth of Guangdong Qicai Garden Culture and Travel Co.,Ltd.to promote the long-term development of the company,based on the relevant theory of enterprise strategic development and competition management,through the summary of the development process of Guangdong Qicai Garden Culture and Travel Co.,Ltd.for many years,in the company's external environment analysis,the basis of internal environmentanalysis On the basis of SWOT model analysis,it is concluded that Guangdong Qicai Garden Culture and Tourism Co.,Ltd.should choose the maintenance-oriented development strategy to realize the greatest social value.In this paper,Guangdong Qicai Garden Culture Travel Co.,Ltd.as the research object,how to make it stand out in operation and management,become a famous garden culture tourism company,looking for opportunities for development.Do a good job of brand,do a good job of cultural characteristics of pastoral projects,but also to the domestic development of pastoral complex peer reference value.The development strategy of Guangdong Qicai Rural Culture and Travel Co.,Ltd.puts forward effective measures to enhance the core competitiveness under the normal conditions of China's new economy,including: culture,system,brand,capital and other aspects,for the company's board of directors to develop a certain period of time in the future.Eventually for Guangdong Qicai Rural Culture Travel Co.,Ltd.to become an outstanding cultural tourism brand,especially for the peers to develop a comprehensive rural volume of successful experience.