Research On Innovative Service Mode Of The Private Express Delivery Business Model Under The Environment Of Electronic Commerce In China

Today,e-commerce develops rapidly.The demand for express delivery logistics business is also growing due to e-commerce huge market size and development prospects.Either in traditional B2C or C2C mode or the emerging 020 mode in recent years,e-commerce has a strong dependence on express delivery enterprises,especially private express delivery enterprises in the transaction.However in recent years,due to the late start-up of private express delivery companies,there are many problems such as low service level,low quality of personnel and limited scale of strength,which can not provide satisfactory service for e-commerce enterprises.Therefore,the business model of private express delivery enterprises needs to be improved urgently and perfect.On the basis of expounding the development of E-commerce and private express enterprises,this paper analyzes the development environment of private express enterprises by using PEST method firstly.The author thinks that the private express enterprises are developing rapidly at present.But the market competition is becoming more and more fiercer,especially in the e-commerce environment,the relationship is interdependent,mutually beneficial symbiosis.Then the author analyzes the supply and demand situation of e-commerce and private express enterprise logistics and forecasts the future according to the present situation secondly,and thinks that under the existing express delivery enterprise service mode,private express delivery demand exceeds supply to e-commerce will be more and more obvious and will continue into the next few years.Therefore,the author puts forward the service innovation mode of private express delivery enterprises oriented to e-commerce,analyzes the operation flow of the existing express service mode under B2C,C2C and 020 environment and points out the problems in the existing mode.Then,from the point of view of supply chain management,this paper constructs three service innovation modes of private express enterprises under the environment of e-commerce,and takes ShunFeng service innovation mode as exploration-ShunFeng's Hey-guest failed business as an example.Using the e-business oriented service innovation model proposed by the author,re-plans ShunFeng 020 service innovation model.Finally,the author puts forward the safeguard measures of the service innovation mode in the process of implementation from three angles of enterprise,e-commerce and government,hoping to apply the theory of this paper to the practice.Let private express enterprises better serve e-commerce.