| China is a developing agricultural country.In 2017,China's rural permanent population was 577 million,and the urbanization rate reached 58%.However,it still has a large gap with developed countries.Therefore,the issue of “agriculture,rural areas and farmers” is still the result of building a well-off society in China.As an important issue at the stage,agricultural information resources as renewable resources have been of equal importance to solving the problems of “agriculture,rural areas and farmers” with cultivated land resources,water resources and production materials,optimizing the allocation of agricultural information resources,improving the industrial platform for agricultural information resources,and optimizing agriculture.The information resource communication environment has become an important way for agriculture and rural development.Heilongjiang Province,as a major agricultural province,has increased its efforts since the “Twelfth Five-Year Plan” period to promote the construction of an agricultural information service system.The agricultural information service system of the provincial,municipal(prefecture),county,township and village levels has been gradually completed to solve the "last mile" problem of agricultural information services.By 2017,the basic information of agricultural information services will be fully realized,but with Compared with developed countries and regions,Heilongjiang Province has a low level of agricultural informatization,especially in areas where agricultural information dissemination is not smooth.Therefore,this paper explores how to optimize the agricultural information dissemination environment in Heilongjiang Province,in order to improve the level of agricultural informatization,promote the coordinated economic and social development of Heilongjiang Province,solve the problems of agriculture,rural areas and farmers,and fully realize agricultural internationalization,agricultural modernization and agricultural information.It has important practical significance.Based on the theory of information dissemination and the theory of information resource allocation,this paper uses questionnaires,interviews,and literature research methods to absorb farmers' income,peasant family networking facilities and uses,various agricultural programs and farmers' adaptation from Heilongjiang Province.Sex,farmers' perceptions of network informatization training,ways and habits of receiving agriculture and related information,understanding and participation in agricultural policies,infrastructure for agricultural information dissemination,soft environment analysis of agricultural information dissemination,etc.Questionnaires and expert interviews were conducted on the ways of information dissemination and the problems in the process of dissemination.The study found that the income structure of rural residents in Heilongjiang Province is still dominated by food crop cultivation,accounting for 53.5%,and migrant workers account for 44.5%.About 92.3% of rural households in Heilongjiang Province have mobile phones,and the cable TV penetration rate of rural households is 61.3%.The penetration rate of mobile phones and cable TV is increasing,but the brain penetration rate is only 25.6%,which restricts the optimization of agricultural information dissemination in Heilongjiang Province.surroundings.More than 75% of farmers answered that they would use smartphones to watch news,social software chats,watch live broadcasts on live platforms,and use less than 30% of farmers to browse agricultural information and related technologies.The hardware of agricultural information dissemination environment exists: rural network infrastructure is imperfect,rural TV and broadcasting coverage and utilization rate still need to be improved,agricultural website construction and agricultural TV program production are not perfect,agricultural information resources are not integrated,and sharing degree is relatively In the low-level four aspects,the soft environment of agricultural information dissemination exists: the shortage of agricultural information service personnel,the infrastructure analysis of agricultural information dissemination environment such as the lack of information capacity of agricultural information dissemination objects,and the strengthening of the basis Facility construction,establishment of information websites suitable for farmers to browse,production of agricultural TV programs,optimization of agricultural information dissemination hardware environmental measures,improvement of farmers' information literacy,improvement of farmers' ability to actively acquire various types of agricultural information,and cultivation of agricultural information service personnel and other agricultural information Suggestions on the optimization of soft environment for communication?... |
PDF Full Text Request