Research On Mechanism For Agricultural Information Dissemination Based On Wechat

In recent years,with the development of society,the progress of science and technology,information got into a new era,the current way of agricultural information transmission is relatively simple,and the content is not originality,weak infrastructure,basically based on traditional means of information dissemination.Which led to a lot of problems that included the dissemination of information is not timely,the dissemination of channels is not smooth,lack of information resources and so on.In the current "Internet + era",in order to open the media of information dissemination,and made the agricultural information dissemination of diversification,visualization,vivid,it is necessary to use the public which are familiar with the application software or application tools to promote it.The WeChat is very popular,and how to make WeChat used in modern agriculture,has become the focus of agricultural information dissemination.The main contents of this paper are as follows:(1)This paper firstly introduces the research background,purpose and meaning of agricultural information dissemination,clarifies the research goal,determines the research ideas,and analyzes the current situation of agricultural information dissemination research at home and abroad,and develops the research content and research technology route of this paper.Secondly,it analyzes the evolution of agricultural information communication technology,and the evolution of agricultural information dissemination mode,such as the application of basic communication types in agricultural information dissemination and the five evolution of agricultural information media.By analyzing the spread of traditional agricultural technology,the spread of modern agricultural technology and the spread of agricultural information in the Internet age,it laid the foundation for post-production WeChat public number and popularization of agricultural information dissemination.(2)Through the elaboration of the characteristics of micro-information transmission in agriculture,this paper focuses on the dissemination of agricultural information,disseminated content,media,communicating audience and communication effect.It also highlights the advantages of WeChat in agricultural information dissemination.Using the process model of WeChat in agricultural information dissemination,to promote it,so as to achieve the effect of agricultural information dissemination.(3)The public information number has designed a functional interface,which can instantly push information,real-time query related policies,understand the news,advanced agricultural technology.Users can also through online consultation with the agricultural experts and farming technical staff,who can help them to solve the problem of agriculture-related problems.This public number also provides the sale of agricultural products,agricultural market in this interface.Farmers can choose products which is the most needed to buy,and promotes it by online and offline ways.Nowadays,with the innovation of science and technology,we need to establish a diversified information dissertation measure which connected with traditional information dissertation and Information dissemination in the Internet age.Taking the unique advantage of Wechat app in agricultural information dissertation,and combining all kinds of information dissertation measures,we make a high accuracy platform which have a great number of people to use it.It provides a research idea for the field of agricultural information dissemination and construction,and has certain innovative value and academic value,which is beneficial to the development of agricultural information.