The Study On The Front-line Employee's OBSE Of ADBC L Branch

At present,with the reform of interest rate marketization,the vigorous promotion of RMB internationalization and the rapid development of Internet finance,the internal and external operating environment of China's banking industry has undergone profound changes.In 2014,the State Council passed the general plan for the reform and implementation of the Agricultural Development Bank of China.The promulgation and implementation of the overall plan for the reform of the Agricultural Development Bank of China is a great opportunity for the reform and development under the new normal situation,and is a milestone for promoting the development of agriculture,rural areas and farmers and building a modern agricultural policy bank.The sustainable development of agricultural development bank is the most important factor.Organizational-based self-esteem(OBSE),as the self-evaluation of the members of a particular organization with their own emotional experience,is influenced by many factors,such as individuals and organizations,through a variety of ways.The strength of organization and management of employee organizational-based self esteem has strong path dependence.It is difficult for competitors to imitate the special ability of an organization,so making it one of the important sources of competitive advantage of an enterprise.This paper takes the frontline employees of Agricultural Development Bank L Branch as the main research object,studies the status quo and influencing factors of their organizational self-esteem,combs out the relevant discussions on organizational self-esteem in domestic and foreign studies,and makes a questionnaire on organizational self-esteem of frontline employees of Agricultural Development Bank L Branch based on the more mature questionnaire confirmed by previous studies.Conduct a practical investigation of the respondents.SPSS software was used to analyze the organizational self-esteem scores of front-line employees in L branch.Select the subjects with higher and lower organizational self-esteem in the questionnaire to conduct structured and unstructured interviews,analyze the causes of the differences in organizational self-esteem of front-line employees in L Branch,and communicate with the human resources department of L Branch to understand the situation on recruitment,salary and training of front-line employees.This paper finds that the organizational self-esteem of the employees of Agricultural Development Bank L Branch is in a low level on the whole.At the same time,the value of organizational self-esteem of the old employees is low,the organizational self-esteem of the accounting tellers is relatively low,and the pride of the young employees is relatively low.Gender factor,education factor,position factor and monthly salary factor have important influence on pride dimension and value dimension.The organizational self-esteem of female employees is higher than that of male employees as a whole,and the influence of organizational self-esteem on the occupational safety of female employees is greater.Compared with the sense of pride in occupational safety,age has more influence on employees' sense of worth.Marriage status is not a key factor in affecting employees'organizational self-esteem,and even department employees sacrifice the need for marriage to a certain extent in order to work,reducing the importance of marriage.The significant effect of academic qualifications on the proud dimension comes more from employees'psychological advantages,while the value dimension comes more from the ability to grasp new knowledge,view problems and analyze problems brought about by the improvement of academic qualifications.Different job categories make employees face different job pressures,promotion opportunities,sense of belonging and identity to the enterprise.The salary incentive level of the enterprise has an important impact on the work enthusiasm of employees and the identification of the enterprise,especially the salary level is directly linked to the value of the enterprise dimension.Referring to the results of previous research on organizational self-esteem variables and combining with the actual situation of L Branch,this paper puts forward four measures to enhance the organizational self-esteem of front-line employees of L Branch:building organizational reputation,strengthening personnel planning management,paying attention to the training and growing of young employees,and constructing a reasonable incentive and assessment mechanism.