Study On Optimization Of Performance Appraisal Scheme For Channel Manager Of Bengbu Unicom

As China's communication market enters the era of 4G competition,the competition in the telecom market is increasingly fierce.From the network scale,business type,operation mode,user scale and brand competition to the current channel resource competition,the channel has become a resource and successful factor that communication enterprises cannot ignore.As a particularly important social channel in the channel category,its direct manager,channel manager,is responsible for most of the company's development and revenue tasks.Bengbu unicom is one of the 16 branches of anhui unicom,and one of the first three branches,which are hefei unicom,wuhu unicom and bengbu unicom respectively.In recent years,in order to improve sales performance and expand market share,the company has constantly adjusted its organizational structure and marketing mode,and implemented the grid subcontracting operation mode according to the requirements of "improving efficiency and stimulating vitality".Smaller contracts bring the company closer to the market and to users.For the channel manager in the business service,the company matches the performance assessment with income and user development completion rate as the main indicators,which is of certain promoting effect on motivating the front-line grassroots staff and improving the company's performance.However,with the aggravation of market competition,the increase of work intensity and the slow growth of market share,channel managers have seen a decrease in work enthusiasm,a decrease in job satisfaction,and even some employees have left their jobs and changed their jobs.On the basis of referring to a large number of literature on performance appraisal,this paper adopts questionnaire survey and empirical research to analyze the status quo and existing problems of performance appraisal of channel managers in bengbu unicom.At the same time,based on the related theories of performance appraisal,the causes of existing problems were found out,and a reasonable optimization design scheme was proposed.The overall idea is: firstly,according to the status quo of bengbu unicom channel manager performance assessment and the actual status quo of bengbu unicom,the optimization design scheme based on key performance indicators is determined.Secondly,based on the strategic objective of bengbu unicom,the position responsibilityand work content of the channel manager,the key performance indicators of the channel manager assessment were determined,and the index weight was designed to optimize the existing performance assessment system.Finally,a large number of safeguards are adopted to ensure the successful implementation of the optimized performance appraisal program.At the same time,the research object of this paper has certain representativeness in the sales management employees of communication operators,so the optimized design scheme has certain reference effect on relevant enterprises.