Research On Enterprises Competitive Advantage And Market Share Prediction Of Functional Textile

With the accelerated application of new materials and new technologies to the textiles industry and the increasingly demanding characteristics of consumer diversification and personalization,the market competition for functional textiles has been aggravated,making it possible to increase the competitive advantage of functional textile companies and accurately predict functionality.The market share of textiles has become the key to the survival and development of functional textile companies.Therefore,accelerating research on improving the competitive advantage of functional textile companies and accurately forecasting market share is of great significance for solving the problem of homogenization of functional textiles,increasing market share,and enhancing product competitiveness.First,with reference to domestic and foreign research theory on the functional advantages and market share of functional textile companies,combined with the research status of functional textiles,we will summarize the definition of functional textiles and product classification,and improve the competitiveness of textile enterprises and market share forecast.As the main content of the article research.Considering the complexity and uncertainty of the factors affecting the competitive advantage of functional textile companies,and qualitatively and quantitatively,the AHP is used to analyze the influence factors of each influencing factor on the competitive advantage of functional textile companies,and to exclude the weight of the impact coefficient.Enterprise development proposes strategies and solutions.Secondly,with the increase in competitive advantages of functional textile companies and enhanced product competitiveness,it is bound to increase the sales of functional textiles and increase the market share of functional textiles.At the same time,there will also be phenomena of unstable market demand and fierce competition between similar products.It has caused incalculable economic losses to the production and development of enterprises.Most of the functional textile market share forecasting factors are qualitative,and the actual model data is quantitative.Because the cloud model has qualitative and quantitative mutual transformation characteristics,it is possible to construct a cloud market share forecasting model to predict the market share of functional textiles.Even if there is no historical data in the forecasting process,it will not cause uncertainty and complexity in the prediction of functional textile market share.Finally,taking a well-known functional textile company in China as an example,this paper analyzes the influencing factors of the company's competitive advantage based on the current status of the company,constructs a competitive advantage model for the functional textile enterprise,and analyzes the influence coefficient of each influencing factor on the company's competitive advantage.Verify the validity of the model.The improvement of the company's competitive advantage will inevitably increase the market share of the company's functional textiles.According to the functional textile market share forecasting factors,the cloud market share forecasting model will be constructed,the eigenvalues and cloud droplets will be calculated,and the functions will be simulated during a period of time.The market share of textiles is compared with the actual data to verify the validity of the model.It avoids the unfavorable situation of inventory backlog and fund withdrawal difficulties brought about by blindly expanding orders,and tries to recover corporate losses and achieve long-term stable development.