| At present,China's economic growth speed is slow,form is more complicated and changeful,uncertainty and instability in the global economy constantly improve,the economy downturn is more and more obvious.Due to certain changes in international trade conditions,the growth rate of China's export trade is decreasing.However,since the continuous development of the Internet and Economy,China's rapidly rising cross-border e-commerce has begun to improve the new way of foreign trade.From 2012 to 2106,the growth speed of our country foreign trade is 0.3%,but the cross-border e-commerce transaction grows by 33.99%.In 2017,it occupies 29% of the total amount of foreign trade,including leading cross-border e-commerce for export.The B2 B model is the main part of cross-border e-commerce for export.The B2 B model of cross-border e-commerce is expected to become a new growth point of China's foreign trade and become one of the chances of China's foreign trade transformation.But China's B2 B model of cross-border e-commerce is still in the initial stage,and it faced with many challenges and problems.The development level of different B2 B export platform is uneven and in the similarly undeveloped stage.Basically,during the rapid development of cross-border e-commerce,there are still a series of problems,which restrict the development of B2 B cross-border e-commerce platforms.This paper based on the review of cross-border e-commerce and B2 B e-commerce,the analysis of current situation of B2 B export e-commerce platforms,the challenges the B2 B export e-commerce platforms face,after comparing two cross-border B2 B model cases between Alibaba.com and Amazon Business,it is concluded that the advantages and disadvantages of the kind of model and the experience our B2 B export e-commerce platforms should learn,at the same time,based on the analysis of the development opportunity of export cross-border e-commerce B2 B platform,puts forward corresponding suggestions. |
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