Research On The International Development Of China's Cross-border E-Commerce Based On The Comparison Of Alibaba And Amazon

Driven by the rapid development of internet technology and information technology,the scale of cross-border e-commerce transactions continues to expand,and the proportion of cross-border e-commerce in China's foreign trade is also increasing.Compared with traditional trade,cross-border e-commerce can complete transactions with the help of e-commerce platforms,which effectively shortens the transaction cycle and reduces costs.The Chinese government has also realized the great potential of cross-border e-commerce and has introduced relevant policies to support it.In 2014,China's e-commerce enterprises such as Alibaba,Jingdong went public one after another,which shows that our e-commerce platform has started to go to the world.However,in the process of going global,our country's e-commerce enterprises also face many problems.Therefore,how to seize the opportunity in the complex wave of globalized economy? How can we draw lessons from the experience of internationalization of e-commerce giants for example Amazon? These are the questions that need to think about.As we all know,Amazon is an international e-commerce giant,and Alibaba is in a leading position in China's e-commerce industry.Therefore,it is of great significance to study their international layout and strategy for the international development of other e-commerce enterprises in China.This paper first analyzes the development history and current characteristics of China's cross-border e-commerce industry from a macro perspective,then,it takes the representative companies Alibaba and Amazon as examples to explore their international development process,and then give some suggestions for the international development of cross-border e-commerce in China.