Research On The Optimization Of Social Media Marketing Strategy Of Lvyue Tea Company E-commerce

China has been a big country of tea since ancient times,and the history and culture of tea have a long history.As a famous tea from Anhui Province,Yuexi Cuilan is not only a green card of Yuexi County,but also a pillar industry of Yuexi County’s poverty alleviation and rural revitalization.In recent years,with the rapid development of e-commerce and the popularity of smart phones and other devices,Yuexi Cuilan has also been pushed to the Internet by tea e-commerce,and has launched a new marketing model using new media technology,which has attracted more consumers’ love,attention and pursuit.However,due to the late start,there are still many gaps in the development space of e-commerce,especially in the utilization of new media marketing,which is still at a low level in practice,requiring deeper analysis,mining and innovation.Anhui Lvyue Tea Co.,Ltd.is one of the first enterprises to start e-commerce in Yuexi County.At the beginning of its establishment,the company was just a tea processing factory with its own tea garden.With the continuous development of the enterprise and the expansion of its scale,it has become a provincial leading enterprise in agricultural industrialization.With the marketing advantages of new media,it has become a leading enterprise in e-commerce demonstration.This paper takes Anhui Lvyue Tea Co.,Ltd.as a case,combines various research methods such as literature research and online questionnaire survey,and on the basis of summarizing the existing results,uses PEST and SWOT analysis methods to scientifically analyze the current internal and external environment of the e-commerce new media marketing of Lvyue Tea Co.,Ltd.,combined with customer survey,data analysis,and the actual production and operation of enterprises and new media marketing,Analyze and summarize a series of problems in new media marketing,such as rampant fake and inferior products,weak skills inheritance,lack of innovative ideas in tea culture integration,and weak brand promotion.Based on the 4P and 4C marketing theories,further propose targeted marketing strategy suggestions,and under the new media opportunity,how to use the most popular marketing methods such as micro platform,O2 O mode,tea tourism integration,and online celebrity live broadcast,It gives some innovative strategies and suggestions,hoping to promote tea enterprises to adapt to the new marketing environment,improve the sales volume and popularity of Yuexi Cuilan Tea,promote the transformation of tea enterprises,provide some reference and reference for the marketing of other agricultural products in the county,and promote high-quality development and rural revitalization.At the same time,I hope this study can also provide some valuable theory,reference and reference for tea industry e-commerce in the exploration of new media marketing.