Research On The Development Of Agriculture And Tourism Integration In Shijiazhuang City

Since 2004,the Central Document No.1 issued by the state has focused on the issue of “agriculture,rural areas and farmers”.The report of the 19 th National Congress also proposed the rural revitalization strategy for the first time.The solution to the problem of farmers in rural areas is a key step in realizing rural revitalization.In the context of the current adjustment of the agricultural industry structure and the rapid development of tourism,the tourism supply in the rural revitalization provides the best path to solve the problem of inadequate development of imbalance and the satisfaction of the needs of better life.Shijiazhuang City can effectively promote the extension of the local agricultural industrial chain by developing agricultural tourism and cultivating the new business mode of agricultural tourism,which can promote local agricultural upgrading,rural development,and farmers' income increase,thus solving the three rural issues well.This paper sorts out the concept of agricultural tourism integration,and takes the theory of industrial integration,sustainable development theory and coupling theory as the theoretical basis of research.This paper analyzes the status quo and advantages of the integration of agricultural tourism in Shijiazhuang City,and conducts a questionnaire survey on the scenic spots in Shijiazhuang City where the new business mode of agriculture and tourism has been carried out.Through investigation,it is found that there are environmental sanitation problems and infrastructure construction in the process of promoting the integration of agricultural tourism in Shijiazhuang City.Unsound,lack of quality lines and other issues.According to the principles of systemicity,scientificity and operability,we collect the data and construct the index system to evaluate the integration ofagricultural tourism in Shijiazhuang City,and construct a coupling coordination degree model for the agricultural system and tourism system in Shijiazhuang to measure the agriculture of Shijiazhuang City.The score with the tourism industry and the degree of integration between the two.It is found that the development of agriculture and tourism in Shijiazhuang City is on an upward trend,in which the level of agricultural development is higher than the level of tourism development,and the development of tourism is lagging;the coupling degree of the two is increasing year by year,but only reached The level of primary coordination.Through the case analysis of the integration of agricultural tourism in Luquan District of Shijiazhuang City,the model of rural tourism integration in Luquan District was summarized,which was landscape sports mode,leisure sightseeing mode,farming experience mode and agricultural popular science mode.It is found that the problems in the process of promoting the integration of agricultural tourism in the region are mainly the lack of inter-industry integration,lack of quality tourism routes,lack of talents,management needs to be strengthened,and insufficient marketing and publicity.It is proposed to promote the integration of agricultural tourism in Shijiazhuang.The development of countermeasures and suggestions provide a basis.The promotion of the integration of agricultural tourism in Shijiazhuang City should do the following: strengthen security,promote the development of the agricultural tourism industry,strengthen the environmental protection of agricultural bases,cultivate agricultural talents,establish diversified marketing models,broaden the marketing channels of agricultural tourism projects,and establish agricultural Brigade project evaluation system and optimization of supporting facilities for agricultural tourism projects.