Research On The Development Level Of Agricultural Tourism Integration And Its Influencing Factors In Huzhou City

Under the current situation of the development of agricultural industrialization and the vigorous development of tourism,and the continuous in-depth implementation of the rural revitalization strategy,the supply-side demand brought by tourism can not only help solve the problem of unbalanced and insufficient development,but also provide a better way for people to pursue a better life.Huzhou City is located in the north of Zhejiang,on the shore of Taihu Lake,known as "five mountains,one water and four fields",famous for the unique style of Jiangnan water town,rich in agricultural resources and tourism resources,laying a solid foundation for the integration of agriculture and tourism.However,as a resource-based city,Huzhou is currently in the process of urban transformation,and the integration of agriculture and tourism is in its infancy,which needs more attention from all sectors of society.Therefore,in view of the current situation of industrial transformation in Huzhou City,combined with the rural revitalization strategy and the global tourism policy,through the study of the problems in the integrated development of agriculture and tourism in Huzhou City,the integration degree of Huzhou agriculture and tourism industry and the important factors affecting its development can not only provide countermeasures and suggestions for the integrated development of agriculture and tourism in Huzhou City,but also provide suggestions for the industrial transformation and upgrading of Huzhou City.Taking Huzhou City as the research object,on the basis of combing and summarizing the conditions and mechanism of agricultural and tourism integration,this thesis first analyzes the current development status of agriculture and tourism in Huzhou City and the basic conditions for integrated development,secondly,comprehensively evaluates the development level of agriculture and tourism,and uses the coupling coordination model to measure the integration of agriculture and tourism in Huzhou City,and concludes that the tourism development level of Huzhou City is generally higher than the level of agricultural development,and the overall level of integrated development of agriculture and tourism is good,and it has been at the level of coordinated development for many years.Finally,on this basis,the grey correlation model is used to analyze the influencing factors of the integrated development of agricultural and tourism industry,and the calculation results show that government policies,market demand,agricultural technology level and infrastructure all have a great impact on the integrated development level of agricultural and tourism industry in Huzhou.Finally,according to the results obtained by the gray correlation model,corresponding countermeasures and suggestions are given for the integrated development of agricultural tourism industry in Huzhou City: the government strengthens financial support;Expand the market and stimulate consumption;Innovate modern science and technology;Optimize infrastructure.