The Research ON Leisure Agriculture Industry Convergence IN Pingtan Experimental Zone IN The View Of Rural Tourism

With the development of rural tourism,requirements for leisure agricultural tourism experience are more and more diversified,and objectively promote the rise of leisure agricultural industry integration research and practice.The integration of the leisure agriculture industry will bring into play the advantages of various industries and drive the rapid development of the regional economy.This paper takes pingtan comprehensive experimental area as an example.Based on rural tourism,quantitative research is adopted,supplemented by qualitative research.The present situation of leisure agriculture and industrial integration in pingtan comprehensive experimental area is analyzed by means of questionnaire survey,literature and interview.On the basis of the relevant data,seven indicators were selected,namely,agro-forestry,animal husbandry and the processing of agricultural and sideline products,food manufacturing,transportation,storage and postal services,accommodation and catering,education,and culture,sports and entertainment.The grey correlation analysis method is used to analyze the degree of integration of leisure agriculture and the first two industries,and to put forward the relevant development measures in order to provide reference for the development of leisure agriculture and industry integration in pingtan comprehensive experimental area and other regions.This paper is divided into six parts.The first part mainly introduces the background and significance of the research,and summarizes the literature at home and abroad.The second part defines the relevant concepts,and at the same time expounds the theoretical basis systematically and comprehensively;The third part analyzes the reasons,process,effect and type of integration in leisure agriculture industry in detail.The fourth part,based on the research process of scholars,designs and distributes questionnaires to analyze the current situation of leisure agriculture and industrial integration in Pingtan Comprehensive Experimental Area.In the fifth part,the author analyzes the integration degree of leisure agriculture and industry in Pingtan comprehensive experimental area based on the mechanism of the integration of leisure agriculture and tertiary industry.The sixth part,based on the analysis of the conclusions,put forward targeted recommendations.