Research On Marketing Channel Management Of Huizhou Merchants Bank's Financial Products Under Internet Environment

With the rapid development of the Internet,the marketing of commercial banks' financial products is facing great challenges.Especially,the products sold through network channels such as Youyou have occupied the sales market of traditional commercial banks' financial products,mainly affecting the financial products of banks.At present,all commercial banks are attacked by financial products from Internet channel marketing,and the loss of basic customers is serious.The original middle and low-end customers of banks have successively transferred their bank assets to choose Internet channel for asset investment.The impact of Internet channels on bank financial products has become a hot topic for commercial banks.Continuing to develop bank financial services steadily under the rapid development of Internet channels is the key business to expand bank intermediary business income and enhance business profits.As a city commercial bank,Huishang Bank faced great pressure in the marketing of wealth management products under such a severe environment.The main reason was that Huishang Bank,as a local bank,was established in a relatively short time compared to most domestic commercial banks in terms of system construction and business structure.There is a certain distance to the aspect.Financial management business is the main source of intermediate business income of Huishang Bank.At present,it is also affected by the Internet,and the growth trend of sales is weakening.Therefore,how to broaden the marketing channels for wealth management products in the Internet environment is a problem we need to solve urgently.Firstly,this paper discusses the impact of the Internet on the marketing channels of Bank's financial products,and analyzes them from the convenience and flexibility of the Internet;secondly,it expounds the achievements of marketing channels of Huishang Bank's financial products,and then draws the conclusion that the existing channels of Huishang Bank's financial products exist through questionnaires.Problems,respectively,through the structure of marketing channels and strategies to explore the problem;finally,in view of the above problems combined with the actual situation of Huishang Bank put forward corresponding countermeasures.The content of the questionnaire in this paper is more related to the customer's choice of marketing channels of Huishang Bank.It can truly reflect the shortcomings of the existing marketing channels of Huishang Bank's financial products.The strategies to improve the marketing channels of Huishang Bank's financial products from the aspects of marketing channel structure and strategies are very realistic.Real meaning.