Research On The Development Path Of Industrialization Of Agricultural Products With Regional Characteristics

With the improvement of current agricultural planting technology,and the acceleration of agricultural industrialization,a number of agricultural products with the regional characteristic developed faster and faster,people's living standards continue improving,more of them are willing to buy high profile agricultural products with high quality.With the continuous development of China's agricultural product market competition and the improvement of the agricultural products transportation service,people's demand of the region characteristic agricultural products are more and more stronger.The report of the 19 th National Congress of the Communist Party of China put forward the command which is concerned with the construction of modern agriculture industry system and the implement strategy of rejuvenating the country.How to break through the existing development bottleneck,form the sustainable agricultural industrialization,and promote the rapid development of agricultural industries with regional characteristics,the increase of agricultural products and the farmers' income has become a problem that must be solved by the government.Based on the analysis of regional characteristic and basic concepts related theory and the research status at home and abroad,we visited Henan xingyang Heyin pomegranate area,and understood the present situation of local pomegranate industry development.Then by using the theory of porter five model and SWOT model,analyze the current situation of the development,research the government support to promote measures to find out the deficiencies and defects: Lack of industrial organization,the market economy order confusion,Brand publicity and promotion effect is poor.lack of advanced technical to support produce,ignore the development of agricultural electronic commerce.Finally,based on the preliminary analysis,this paper further clarifies the responsibilities of the government,puts forward a series of targeted strategies,and explores a road of industrialization development which is generally applicable to regional agricultural products.