Research On The Competitiveness Evaluation And Promotion Strategy Of Taizhou Rural Commercial Bank

Rural Commercial Bank is commercial joint-stock banks from good assets in developed regions.Taizhou rural commercial bank should be how to deal with the impact and enhance their own competitiveness,which is of great concern and study.This article will focus on the subject to study.Firstly,based on the general theory of competitiveness and enterprise competitiveness,this paper reviewed the meaning of competitiveness,the meaning of competitiveness of enterprises and the research about competitiveness evaluation index system.Then summarized competitiveness theory of domestic and foreign.Those provided a theoretical support for the following empirical research.Secondly,based on the historical evolution and scale of business of Taizhou Rural Commercial Bank,this paper analyzes the internal and external environment of Taizhou Rural Commercial Bank,and summarizes the current situation of Taizhou Rural Commercial Bank.Thirdly,on the basis of studying the existing research results both at home and abroad,this paper constructs the evaluation index system of the competitiveness of commercial banks from the perspectives of profitability,development capability and liquidity safety.By using factor analysis,The comprehensive ranking of the competitiveness of commercial banks shows the comparative advantages and disadvantages of Taizhou Rural Commercial Banks.Finally,based on the results of the empirical study and the actual conditions of Taizhou Rural Commercial Bank,this paper proposes to expand bank size,strengthen market positioning,promote financial innovation,enhance development capacity,emphasize internal management,strengthen risk prevention and control,improve operating system,and increase profitability,in order to truly enhance the competitiveness of Taizhou Rural Commercial Bank.