Research On The Development Strategy Of HT Vacuum Heat Treatment Company

With deeply developing of China's industrialization and rapidly emerging of new industries in recent years,Heat Treatment Industry plays a very important role in mechanical manufacturing as a central link.Since domestic and international concerns about environmental issues have been there,the vacuum heat treatment technology which promotes national recycling economy and sustainable development is welcomed by the world generally.As a small-scale private enterprise in the vacuum heat treatment industry,HT is facing both the opportunity and the challenges.This thesis analyzes HT company's future development direction and gives the company strategy of development.Furthermore,this thesis also provides a more practical reference for the strategic layout of other enterprises.HT vacuum heat treatment company is a machinery manufacturing enterprise which provides vacuum furnace production and heat treatment processing services.Firstly,the thesis combs the research background and significance of the industry,then understands the status quo of domestic and foreign research and clears the research ideas and methods by checking the literature and books related.Secondly the thesis defines the relevant concepts related to the industry and makes an introduction of the relevant competitive theory.Next the thesis makes a survey on the HT company's brand and product awareness of machinery manufacturing industry-related enterprises through field visits.The thesis understands the business situation and industry trends by visiting the person in charge of the HT company.Then the thesis positions its development strategy by analyzing HT company's strategic environment with PEST analysis,Porter five force competition model and SWOT model analysis.Last the thesis puts forward the suitable development strategy and provides the necessary safeguards.The main conclusions of this thesis are as follows: HT company possesses favorable political,economic,social,cultural and technological environment,but it still faces the threat of shortage of talent,neglect of brand building,backwardness of technology upgrading and lack of funds.Relying on its advantages,it must seize the opportunity and carry out strategic deployment from four aspects of market development strategy,brand development strategy,technology development strategy and human resource development strategy,and provide the necessary safeguards for its strategy to ensure the smooth implementation of corporate strategy from the aspects of finance,property right and culture.