Analysis Of The Development Strategy Of Yingze Think Tank

Think tank is not a new thing in China. It can be roughly divided into four aspects:First, decision-making consultation. Second, to enlighten the people. Third, reserve personnel. Fourth, the balance of differences. In China, the most prominent feature is the decision-making advisory. However, at present, the construction of a think tank in China has problems such as resource dispersion, research fragmentation, low level duplication, etc., which can not meet the needs of the new era of the new situation. Especially the national economy into the new normal, comprehensive deepening reform is in a crucial period, the social construction is in a deep contradiction highlights. These new changes have brought a challenge to the government, especially for the government's decision to put forward higher requirements, but also breeds opportunity, especially for the policy advisory industry has brought unprecedented opportunities for development. YingCe is with the central level in recent years continue to release support for the development of the signal, especially in the development of a new type of Chinese characteristics, the important indicator, the application of social think tank. In the face of various factors such as diversification of consulting firms, bad competition environment, customer demand, economic downturn, etc., in the face of market-oriented industry environment, the YingCe encountered some new challenges and opportunities. Companies urgently need to use the relevant theories and methods of strategic management, research enterprise development strategy.This paper uses the PEST model to analyze the macro environment of the enterprise, which is driven by the national policy environment, and the development environment of the social think tank is good. On the other hand, using the SWOT analysis model to analyze the competitive environment of the industry that YingCe in the existing strong competitor, potential competitors to enter the ability strong, customer bargaining power strong, suppliers bargaining ability is relatively weak, alternative products weak " Three strong and two weak " of industrial environment characteristics. Combined with the actual situation of the YingCe, this paper analyzes the internal environment of the company, and establishes the SWOT model. And under the guidance of SWOT analysis model, based on the needs of the YingCe its own conditions and development choices based on strategic objectives gather strategic concept. And by strengthening brand development, strengthening of human resources management and strengthen the organization and management means to guarantee the smooth implementation of the company's development strategy.