Hongda Industrial Company Pesticide Production Project Business Plan

Pesticides play an important role in agricultural production and are an important means to prevent and control diseases,insect pests,and ensure agricultural harvest and food security.With the continuous increase of population,ensuring national food security,increasing farmers' income,and promoting rural economic prosperity,modern agriculture is needed,and the stable production and income of modern agriculture are inseparable from the protection of efficient pesticides.In the coming years,China's pesticide market will develop in a rigid and sustainable way.In order to comply with the market demand and realize the win-win of economic and social benefits,Hongda industrial company plans to build a new pesticide project.In order to better operate the project,this paper conducts a comprehensive analysis and demonstration of the project.First,this paper introduced the comprehensive introduction to the project,including Hongda industrial company project background,the location of the project,product structure,the project development planning,etc.,Then the external environment of the project is analyzed,using PEST model to analyze the macro environment of the project,using the Porter's five forces model to analyze industry competition environment,at the same time in relation to the market industry analysis of the pesticide industry and products.Then,the internal environment of the project is analyzed in depth.After the comprehensive analysis of the internal and external environment,the advantages,disadvantages,opportunities and threats of the project are analyzed by using SWOT analysis.This article also through the STP marketing theory to the project products and marketing strategy analysis,using the theory of management to technology solutions and enterprise project management is analyzed,and the project related technology scheme fully considering the maturity of the technology and device after completion of the economic rationality,fully meet the national industrial policy requirements.On the basis of the above qualitative analysis,a quantitative analysis is carried out to estimate the project investment,fund raising and financial cash flow prediction,and then the feasibility of the project finance is evaluated by using the net present value method,the project internal rate of return method,the investment profit rate method andthe investment payback period method.Finally,the project risk and countermeasures are analyzed from the qualitative perspective.According to the financial analysis,the total investment of the pesticide project is 262,751,100 yuan,of which the construction investment is 21,7751,100 yuan and the working capital is 45 million yuan.After the implementation of the project,the average annual sales revenue is 390 million yuan,and the average annual profit is 125.4734 million yuan.After the income tax on project investment,the financial internal rate of return is26.87%,the payback period of investment after the income tax is 3.9 years(including the construction period),the net present value of the project is407.0796 million yuan,and the after-tax investment profit rate of the project is 36%,the data show that the project has good economic benefit,strong financial viability;Through risk analysis,it can be seen that taking corresponding preventive measures can effectively control project risk,and the project also has strong anti-risk capability.In conclusion,the analysis and calculation show that the project is of great investment value,significant economic and social benefits,and feasible.