Research On The Three-echelon Supply Chain Finance Of Fresh Agricultural Products Based On Newsboy Model

With the improvement of living standards,people have increasing demands on fresh agricultural products,which drives the development of industrialization of fresh agricultural products.In this context,centered on agricultural product processing enterprises,extending to preprocessing and post-processing links,a three-level supply chain composed of “peasant households,processing enterprises and dealers” is formed.Besides,to achieve standardized and scale-based development of supply chain of fresh agricultural products,a large amount of capital and technical support is requirements.However,due to the lack of guarantees,low credit levels and huge production risks,hardly can peasant households and dealers on the three-level supply chain of fresh agricultural products obtain loans from banks.As a new financing mode,supply chain finance develops quickly,which effectively solves the difficulty in financing for small and medium-sized enterprises on the supply chain.Therefore,based on the production and operation features of three-level supply chain of fresh agricultural products,this thesis respectively designs financing modes for production link and sales link of fresh agricultural products.Meanwhile,the newsvendor model based on expected utility theory is introduced and Matlab is adopted to conduct an analysis of examples on the optimal decision of participation subjects of three-level supply chain of fresh agricultural products,which is of certain theoretical and practical significance to the three-level supply chain finance of fresh agricultural products in China.First of all,it is analyzed that when capital constraint appears in the three-level supply chain of fresh agricultural products centered on processing enterprises,profits of members will be influenced,so it is very necessary to introduce external financial supports.Therefore,according to the production and operation features of three-level supply chain of fresh agricultural products,order financing mode aiming at production link and repurchase guarantee financing mode aiming at sales link are designed,with a view to solve the capital constraint problem for peasant households and dealers.Secondly,in the researches on three-level supply chain finance of fresh agricultural products,the newsvendor model based on expected utility theory is introduced to analyze the problem of optimal decision of participation subjects in the production link and sales link.Thirdly,Matlab software is utilized to carry out an analysis of examples among model variables.It is found that under the order financing mode in production link,risks can set risk limits to influence processing enterprises' order decisions;while under the repurchase guarantee financing mode in the sales link,processing enterprises can set repurchase rate to affect dealers' order decisions and profits of banks,processing enterprises and dealers.The innovation points of this thesis lie in: firstly,the production and operation characteristics of three-level supply chain composed of peasant households,processing enterprises and dealers is analyzed and based on the production link and sales link,the order financing mode and repurchase guarantee financing mode are designed;secondly,the newsvendor model based on expected utility theory is introduced and a quantitative research on the optimal decision of members in the production link and sales link in the three-level supply chain finance of fresh agricultural products is carried out;thirdly,In the past,the research on the three-level supply chain is mainly aimed at the optimal decision-making of the individual suppliers,the single manufacturer and the individual retailer,and the financial institutions are involved in the optimal decision-making of the supply chain members when the members have less financial constraints.This paper mainly uses the newsboy model to analyze the optimal decision of the financial model of the three-level supply chain of the fresh agricultural products,and the optimal decision of the financing mode of the production link order financing mode and the distribution link.