Research On Fresh Agricultural Products Supply Chain Financing Based On Fresh-keeping Efforts

In the supply chain of agricultural products,enterprises in the upstream and downstream of the supply chain will generally face the problem of capital shortage.However,when ordinary fresh agricultural products enterprises have financing needs,they are often difficult to apply for funds from financial institutions due to their low credit rating,weak borrowing capacity and other factors.At the same time,the fresh agricultural products will be deteriorated,perishable and vulnerable to geographical and seasonal changes,resulting in more losses in the process of transportation and sales of fresh agricultural products.Therefore,enterprises in the supply chain of agricultural products can pay the corresponding cost of fresh-keeping efforts by the leading enterprises in the financing process through the internal financing of the supply chain,which not only meets the capital needs of enterprises in the supply chain,but also effectively reduces the unnecessary loss of fresh agricultural products.It is precisely for the loss of agricultural products in the supply chain financing process.This paper studies the internal financing of the supply chain by introducing the equity financing model that pays efforts to preserve freshness,introducing the financing model of third-party logistics and trade credit,and introducing the financing model of trade credit and bank loans through direct marketing channels,and solving and comparing the models of each model,The optimal scheme under the internal financing mode of agricultural product supply chain considering the level of preservation efforts is obtained.First of all,on the premise that the fresh-keeping effort coefficient of fresh agricultural products will affect the market demand,three different financing service models are introduced(namely,private equity financing model,retailer financing model under different channel power structure,channel intrusion financing model under the new retail model),and different supply chain members are taken as the leaders to establish the supply chain game model.Through the method of reverse induction,the optimal variables and optimal profits of each element in the game model are solved.Based on this,the optimal variables of different financing schemes in each model are compared and analyzed,and the correlation between each variable and financing interest rate and freshkeeping effort coefficient is analyzed.The research shows that under the private equity financing model,the supply chain has the highest performance when both suppliers and retailers are financing.In the retailer financing models with different channel power structures,under the third-party logistics financing service model,the supplier profit and the third-party logistics enterprise profit are the highest in their respective dominant power structures.Under the trade credit financing service mode,the optimal output of the supplier led right structure is greater than that of the third-party logistics led right structure and the supplier and third-party logistics led right structure at the same time.In the channel intrusion model of the new retail model,under the trade credit model,the optimal output before the introduction of direct sales channels is greater than the optimal output after the introduction of direct sales channels.This paper studies the fresh agricultural product supply chain with the introduction of fresh-keeping effort coefficient,which not only affects the supply chain with different financing modes and right structures,promotes the research progress of fresh agricultural product supply chain,but also provides effective experience for research in related fields.