The Reserch On Power Marketing Strategy Of QuZhou County Power Supply

As energy,electricity plays an important role in social and national economic development.With the development of society and the advancement of power reform,the monopoly of power supply companies on selling power will be broken eventually.At the same time,opportunities and challenges coexist,the demand for electricity as clean energy increases day by day.Therefore,it is of great practical significance to study the marketing strategy of power supply enterprises.This thesis takes power marketing management of quzhou power supply company as the research object.Firstly,it analyzes the relevant theoretical concepts and characteristics of power marketing.Through field visits,it learned about the company's marketing methods and relevant data,and analyzed the marketing status and existing problems of quzhou county power supply company from multiple perspectives.Secondly,the internal and external environment of power market of quzhou power supply company is analyzed through SWOT analysis and PEST analysis.According to the characteristics of quzhou county electricity market,the power supply company of quzhou county has carried on electricity market segmentation and target market positioning.Finally from product,price,channel,promotion,personnel,tangible demonstration and process improvement of quzhou county electric power marketing of power supply company feasibility measures are put forward.From the service innovation,market development,emerging business and marketing lean,marketing system,marketing intelligence,marketing team,party construction service,it proposes safeguard measures which aimed at constantly improving the effectiveness of its marketing and the marketing strategy of the power supply company.So that it has achieved better social and economic benefits in social and national economic development which has been widely recognized by the society and better served local economy.