The Research Of Power Company's Residential Electricity Marketing Strategy Based On Ladder Electricity Price

The rapid development of China's economy is accompanied by the increase of the gap between the rich and the poor. The income gap between urban and rural areas has continued to expand, and all sectors of the society also have different needs. In order to reduce the influence of the income gap, the state should consider the situation of the income level and adjust the reform in the aspect of the development of the electricity price. While the price ladder program is to implement the best scheme. It is not only conducive to reflect the principles of fairness and justice, love the socialist system of the social groups, and to promote conservation, reduce power consumption, and power supply companies, they can analyze the corresponding marketing strategy from the impact of the price ladder in. Many of the benefits of the implementation of the price ladder, the correct understanding of the concept and principle of the price ladder and help the residents, but also promote the power company focus on service quality and product quality, and constantly improve the business, and maintain the competitiveness of enterprises. The price ladder system is a policy of benefiting the country.This paper first introduces the related research theories and results at home and abroad, and further puts forward the research content of the paper. The second is mainly introduced in detail and the electric power market marketing and the price ladder of a series of concepts and theories, mainly including power marketing theory, price theory, price ladder theory. Again to the implementation of the residents of the price ladder analysis. Mainly through in-depth analysis of a series of factors that may affect the implementation of the price ladder, around other alternative energy price changes in the impact of factors to study. In addition, the social impact of the implementation of the price ladder is analyzed. The current marketing strategy, internal and external problems of the power supply company were analyzed. Finally, it puts forward the Countermeasures of the power company to implement the residents ladder pricing. This part is the core of the thesis, through the implementation of the price strategy, the implementation of alternative energy, the implementation of promotional strategies, carry out marketing strategy put forward the implementation of the price ladder residents after the differences for different income levels of consumer marketing etc..