Influencing Factors Of Rural Residents' Consumption In Changchun

The rural consumer market has great potential for our country.The development of the rural market is helpful to the development of our economy and the stability of the society.With the rapid development of the economy,the urban and rural residents in Changchun have improved rapidly in their income and material and cultural life.However,because of the unbalanced economic development of urban and rural areas,the consumption gap between urban and rural residents has been widening,which hinders the overall consumption level of Changchun residents.Therefore,this paper analyzes the reasons that affect the consumption of rural residents in Changchun,and puts forward corresponding suggestions,so as to facilitate the improvement of the consumption of rural residents in Changchun,and promote the economic development of Changchun.It is not enough for us to analysis the effect of Consumption factors,the paper according to the consumption of rural residents.Combining the domestic and foreign related consumption theory and the existing research results to analysis the Income and consumption level gap and for non income factors affecting rural residents' consumption through field research.The results show that different sources of income have an important impact on the consumption of rural residents,and the different factors in non income factors have different effects on the consumption of residents.On this basis,to put forward the corresponding policy suggestions.For promote the economic development of Changchun,and to provide reference for other cities of the same type in China.Through research and analysis,in order to improve the level of consumption of rural residents Changchun city can be from the following aspects: to improve farmers' income and narrow the income gap,optimize the consumption structure;improve the consumption environment of rural residents;farmers to update the concept of consumption,promote rational consumption;improve the social security system,improve the consumption environment in rural areas;improve and perfect the rural credit system;the cultural quality of farmers.