Research On Customized Clothing Brand Building Model

With the rapid development of economy and the continuous improvement of consumption level in China,people are increasingly pursuing individualized dress,which promotes the rapid development of customized clothing industry.A large number of enterprises and individuals have entered the market leading to the increasingly fierce competition.Facing fierce competition,building brand has become the key way for enterprises to occupy the market.Based on a large number of literature and research,this paper analyzes the reasons for the rapid development of China's customized clothing industry,and summarizes the problems in the process of brand building of China's customized clothing enterprises.On the basis of these works,a customized fashion brand building mode is given.For small and medium-sized customization enterprises,it is suggested that they should grasp several key points in the construction of customized clothing brand,make great efforts,do a good job of the key points,connect points into a line,rely on each other to build a brand,which is the main content of the third chapter of this paper;For large-scale clothing customization enterprises,this paper suggests that the use of face-to-face style to build a brand,large enterprises have the resources and financial resources,can invest more in brand building,starting from several major aspects of brand building,combined with the vision and values of enterprises in each aspect to develop their own strategies,several aspects of the strategy echo each other.To form an individual and build a brand in a three-dimensional way is the main content of the fourth chapter.Finally,this paper analyzes and evaluates the process of brand building based on the case of Yibang people,an online customization platform.