Countermeasures For Developing Tourism E-commerce In Duolun County Of Inner Mongolia

On March 22,2018,the General Office of the State Council issued the Guiding Opinions on Promoting the Development of Tourism in the World(hereinafter referred to as "the Opinions").Take the new way of global tourism development to make deployment.The content of the "Opinions" on "Promoting the Intelligence of Services" proposes that major tourist and consumer venues should achieve online booking and online payment,and that major tourist areas should implement smart guided tours,electronic explanations,and real-time information push.We will develop intelligent tourism service systems such as consulting,guided tours,guided tours,guided shopping,navigation,and sharing evaluations.It can be seen that the promotion of service intellectualization is an important content of the implementation of the "Opinions" of the country.The Duolun County of Xilingol League in Inner Mongolia is the second batch of national tourism demonstration areas announced by the National Tourism Administration,which means that the spirit of the Opinions should not only be implemented in tourism service venues and major tourist attractions in the future.Moreover,it is necessary to realize the intellectualization and wisdom of tourism within the whole territory of Duolun County.Tourism e-commerce,as an important part of the intellectualization of tourism,plays a very positive role in speeding up the creation of tourism demonstration areas across the world,and promotes the development of tourism e-commerce in counties,which is a completely new task.It is necessary to strengthen research and clarify ideas.This paper applies the theories and methods of tourism and tourism ecommerce research,draws on the successful cases of tourism e-commerce development in some regions of China,and closely aims at the construction of Duolun County as a national tourism demonstration area.Only from the perspective of how to develop tourism e-commerce in Duolun County,a more systematic study was carried out.Among them,according to the problems existing in tourism development and the problems that should be dealt with in tourism e-commerce development in Duolun County,some suggestions are put forward on the establishment of tourism brand,cooperation with well-known e-commerce platform,adjustment of tourism management operation model and training of local tourism e-commerce talents.