Study On Marketing Strategy Of Zhejiang Y Company

With the rapid development of the global economy,China foreign trade is developing rapidly and gradually becoming the world trade power.When the economic environment changes uncertain,fierce market competition,The most of middle and small-sized enterprises is entered a period of re-adjustment with its growth rate slowing down.They began to re-consider their own competitive advantages and disadvantages,and actively seek ways to overcome the disadvantages,trying to achieve a certain success in the market competition.This requires the company to develop a suitable marketing strategy for their own development in the market.Y Company was founded in 1995,small and medium-sized enterprises,aim to producing and selling power tools,for many international well-known enterprises to do OEM production.Following adjusted their international marketing strategy in fiercely marketing competition,let to Y Company is faced with international market percentage shrinking over the years and get into trouble.Not to advance is to go back,Y Company's development has been seriously hindered,and how to make the new marketing strategy is the Y Company immediately needing to solve the problem.This article will be through the introduction of Y Company,using PEST tools to the company's internal and external environment analysis,combined with the analysis of company interviews to find Y Company's problems.Finally,the paper is using the SWOT analysis method in marketing research the new international marketing strategy of Y Company.This has important theoretical and practical significance for the healthy development of Y company,and it can also provide some reference value to other companies.