Sales-planning Oriented Supply Chain Reengineering Of A Company

After nearly 30 years of development,China's electronics manufacturing industry has become an important consumer electronics production base in the world.The industrial chain has been very perfect and mature,especially in the black appliance industry,the whole machine manufacturing capacity has begun to saturate or even surplus.Market competition is gradually intensifying,technology and product competition are very important,and a new business model is explored.Enterprises are not only technically competitive,but also competitive in terms of cost and market competition.It is also important to seek new business models.In mature electronics manufacturing,market competition among enterprises is not only technical competition,but also gaining competitive advantage and finding effective methods at the supply chain level.Competition among supply chains replaces corporate competition and becomes an important form of competition.Reengineering the supply chain is one of the important ways to change the business model.This is especially true for companies that focus on cost competition.Understanding the information provided by the supply chain can significantly improve the overall effectiveness of the company.Sales and marketing are described as key elements in the value chain.As the modern business environment changes,companies pay more attention to supply chain efficiency and marketing systems,and it is easier to maintain market competition by properly improving supply chain efficiency or adopting a marketing strategy management system.The subject of this study is Company A,a large-size company in the electronics manufacturing industry.Based on the current situation of supply chain management research at home and abroad,combined with theories of process reengineering and agile supply chain,this paper introduces the change and reengineering of supply chain model of A company,describes the supply chain management system more systematically,and simultaneously describes the supply chain management system.The assumptions and application scope of the model are described in detail.This paper also compares the changes in various aspects of the enterprise before and after the supply chain transformation,including some quantifiable results,especially the detailed analysis of the cost control,the implementation effect of the innovation cost reduction,the data support research results,strengthen the supply chain model The feasibility and scalability of the application.During decades of product development,supply chain management,and manufacturing processes,company A has developed a unique supply chain management system.A company uses the supply chain to act on the product and market in reverse,fully improve the price competitive advantage of the product,promote new products to enter the market quickly,and occupy the high point of cost advantage in the market,allowing customers to produce absolute price gaps with their counterparts.The perspective of the supply chain analyzes the status quo and environment of Company A,and builds a sales-oriented supply chain through the method of linking theory with practice,so that the line of sales planning-market customers-supply chain-R & D-production forms a virtuous circle.This paper is a useful exploration of A's sales-oriented supply chain reengineering.It will have a profound impact on the transformation and improvement of the supply chain system and the realization of the integration strategy,which will help enterprises further build the supply chain ecosystem and enhance operational stability,longevity and sustainability of the enterprise.