Marketing Diagnosis Of Safety Service Of E Company

With the rapid development of China's economy and the improvement of people's living standard,the awareness of safety protection is also improved,and the security industry has become an important part of the social public security industry.After more than and 20 years of continuous development,China's security industry has formed a set of R & D,production,sales,system integration,operations,such as one of the economic industry.With the continuous progress of security technology and the enhancement of the socialization,the security industry is more and more extensive attention by the state and the society,has become the construction of social security prevention and control system,an important part of maintaining social stability.Security industry as a rapid development of the industry,has a broad market space and development prospects,e company also came into being.E company is a large "Internet plus security service platform of Listed Companies in Xiamen XD spend $200 million to build the service operation platform system based on network and specialized in the establishment of the 3000+,landing support can provide online product sales line service for hardware manufacturers.At the same time,"product + service" integration of sales can also allow manufacturers to compete in a number of similar manufacturers in the competition,enhance the overall competitiveness of products and enterprises.At present,e company has numerous hardware manufacturers of cooperation.Consumers in the purchase of the cooperation with E company's hardware products,can choose to buy e's professional installation services provided by e company of professional engineers for the end-user manufacturers installation services.At the same time,e can also provide multi dimensional and multi level service outsourcing for security companies and platforms,and build a high quality ecological chain.This paper focuses on the current situation and future development plan of E company,and makes a research on its marketing.Comprehensive use of Potter's five forces model,4P,STP and SWOT and other scientific methods,combined with the strategy and marketing management theory,analysis and diagnosis of E company.The main contents of this paper are as follows: the first part is the introduction,which mainly introduces the background and significance of the research.The second part,the security industry environment analysis.The third part,the current situation and existing problems of E company.The fourth part,the marketing diagnosis of E company.The fifth part,combined with the marketing diagnosis of the corresponding marketing strategy.The sixth part is the conclusion.