Research On The Development Strategies Of Fuyang RuralCommercial Bank Under The Background Of Internet Financial

With the rapid development of Internet finance,the deposit business,loan business,settlement business and intermediary business of traditional commercial banks have been greatly impacted.Under the background of this tide of the times,traditional commercial banks are facing enormous challenges and good opportunities.It is an important task for financial practitioners and professional scholars to exert their own advantages,overcome their own disadvantages and complete the magnificent transformation and upgrading.This paper holds that Fuyang Ruaral Commercial Bank,as a representative of rural commercial banks,should embrace Internet finance in the market environment of Internet financial challenges,adapt to the development of the times,and increase Internet financial services.Therefore,starting from the existing research at home and abroad,this paper makes a simple analysis of the connotation and basic characteristics of Internet finance.On this basis,this paper analyzes the main differences between Internet finance and traditional commercial banks from the perspective of business model.Secondly,taking Fuyang Ruaral Commercial Bank as the research object,this paper makes an in-depth analysis of its Internet financial development status and problems,and studies the impact of Internet Finance on the development of Fuyang Ruaral Commercial Bank.Thirdly,SWOT analysis method is used to analyze the strengths,weaknesses,opportunities and threats faced by Fuyang Ruaral Commercial Bank under the background of the rapid rise of Internet finance.Finally,from the actual situation of Fuyang Ruaral Commercial Bank,the paper puts forward the development strategy and safeguard measures of Internet finance of Fuyang Ruaral Commercial Bank.The strategy is carried out around the market positioning strategy,interbank cooperation strategy,service innovation strategy and precise marketing strategy.Guarantee measures need to set up an independent Internet financial department,build a large data platform,strengthen the construction of talent team,establish an Internet financial assessment and incentive mechanism,and attach importance to the prevention and control of Internet financial business.