Development Strategy Research Of Gansu Rare Earth New Material Limited-Liability Company In The Industry Integration Background

Scientists study of rare earth industry in China since the 50 s,After more than 60 years of development and growth,we now have "production first,application first,export first and consumption first".Although the technology of rare earth smelting and separation has reached the international leading level,however,the development of high-end rare earth functional application materials is backward,we don't have our own intellectual property.Rare earth production is dominated by medium and low-end raw materials,and the technical level is not high.Domestic production of rare earth oxides,salt and other primary products,there is fierce competition among enterprises.China's rare earth enterprises still lag far behind the developed countries in terms of technological equipment,industrial scale,quality control and product class and performance,the market is less competitive,Gansu Rare Earth New Material Limited-Liability Company is no exception.This paper chooses the development strategy of Gansu Rare Earth New Material Limited-Liability Company is studied in the context of the integration of rare earth industry,by using SWOT,PEST,five-force model and other tools to describe and evaluate the internal and external development environment of the company.From the perspective of enterprise development strategy theory,enterprise strategy innovation theory and technological innovation theory,analysis of capabilities,strengths,and weaknesses through internal and external environments,the internal and external environment of Gansu Rare Earth New Material Limited-Liability Company was analyzed and demonstrated by SWOT analysis method,the development strategy of Gansu Rare Earth New Material Limited-Liability Company,the development goal,main strategic points,key business and main measures adopted,the risk identification,evaluation and prevention of development strategy are carried out.Through SWOT analysis of Gansu Rare Earth New Material Limited-Liability Company.Gansu Rare Earth New Material Limited-Liability Company to build a market-oriented,taking economic benefits as the center,to establish modern enterprise system as the means,insist on the road of sustainable development,is committed to the overall industrial structure optimization and product upgrading,the company developed into China's rare earth industry's obvious trait of industry and product structure reasonable,superior investment value of bench-marking enterprises.Gansu Rare Earth New Material Limited-Liability Company should choose diversification strategy which includes product diversification,market diversification,diversification of investment region and diversification of capital.This paper studies the Gansu Rare Earth New Material Limited-Liability Company such a special regional rare earth enterprises in the development strategy of consolidation under the big background,to explore such as area domain or the nature of the industrial enterprises has important practical significance..