Analysis Of Production Factors Of Whole Industry Chain Blueberry Enterprises

Blueberry cultivation began in the United States,Chinese began in 1981 and,after 30 years of development,our country in blueberry cultivation,processing and other aspects of the great achievements,the blueberry industry has formed the scale,blueberry in recent years because of its high nutritional value and health function of concern,but also is the processing of raw materials on Blueberry well,the processing technology of blueberry has a higher economic value,more and more enterprises and individuals to join the blueberry industry.This paper first expounds the background of the topic,significance,understanding of domestic and foreign research status,followed by the Zhejiang Blue American Technology Co.,Ltd.(hereinafter referred to as blue US companies)in-depth investigation,based on the analysis of the Blue American Company's overall situation,and the blueberry industry chain of cultivation,Processing and sales of factors such as production of detailed research and analysis,including the Blue-American company's main varieties of blueberry and its characteristics,blueberry cultivation technology,blueberry deep-processing products processing technology and product categories,blueberry fruit and processed products market sales.This paper takes the blue American Company as the research object,uses the situation analysis(strengths weaknesses opportunities threats,the SWOT)the method to the blue US company's development pattern analysis,discovers its superiority,the inferiority,the opportunity and the challenge.Finally,we put forward some improvement measures for the development of Blue American company.This includes perfecting the structure of blueberry industry,increasing the variety of blueberry products,strengthening the brand building,enhancing the market competitiveness of the products,strengthening the cooperation between enterprises and institutes of higher learning,carrying out technological innovation;establishing an effective industrial chain network platform to implement the online sales at the same time To broaden the investment and financing channels of blueberry industry,reserve funds for the development of enterprises,strengthen quality supervision,improve product quality,strengthen government supervision and support to enable enterprises to develop under healthy conditions,this thesis is of great significance to the development of the whole industry chain Blueberry enterprise.